The Global Initiative For Civil Stabilisation is a mediation, humanitarian support, advocacy and research foundation, established to uphold the principles of responsibility to protect, impartiality, confidentiality, and independence..
We wanted to create an identity that balances the steadfast, trustworthiness of the Global Initiative for Civil Stabilization Organization with the modern, future-forward vibrance of a brand that is known for innovating past status-quo. The design direction for the Organization is bold in both color and form. The red color palette on the new mark appear more vibrant and sophisticated with the addition of a soft charcoal grey to the logo. Sharp contrasting lines overlap to create a G that provides negative space within the 2 dimensional mark. We ultimately landed on a classic sans-serif font, helvetica, to pair with the mark.
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